[Dave Heal's] Observations & Reports

Don Dodge interviews Jennifer Reuting of DocRun

I hadn’t heard of Jennifer, but this interview impressed me. She’s really sharp and has already had success building a number of businesses in an unsexy industry. She talks about how she got into the SMB doc/incorp business as a young girl with MyLLC, challenges as a solo founder, and how her current company is different from LegalZoom.

If reading is more your thing, she also did an interview with Andrew Warner from Mixergy.com, which you can listen to or read the transcript from here.

Micah Baldwin wants you to break the bullshit curse

Forgive me if this post is a bit pedantic, but it’s not clear to me that Micah has identified precisely where the aforementioned bullshit is housed or how much of it there is. Of course, his general advice against bullshitting yourself and others is sound. But that in itself is not terribly instructive. And some of the situations that presumably gave rise to Micah’s post aren’t actually the kind of thing I’m guessing he would identify as bullshit upon further reflection.

The post starts out:

How are you?

In your head, how did you respond? Did you automatically blurt out “fine”?

My freshman English teacher, Mrs. Carter, once told me that answering the question “How are you?” with anything other than “I’m fine” was a waste of breath.

People don’t really care how you are.

It’s the same with honesty. People don’t want honesty.

Not to get all liberal arts here, but humans are complicated. One of the things that separates us from the blue-green algae, other than the extreme delight we take in captioned pictures of misbehaving cats, is our complex language. And Micah’s lead-in here is an example of one of those manifestations of linguistic nuance that cranky people adduce as evidence of rudeness or selfishness but which are actually just people being people. We make some noises with our mouths and they may sound like other noises, but there are all sorts of other cues we use to figure out whether someone is asking how we are or whether they are essentially saying “Hello.”

The latter use is what is known as “phatic.” Wikipedia, as always, has the authoritative example:

Similarly, the question “how are you?” is usually an automatic component of a social encounter. Although there are times when “how are you?” is asked in a sincere, concerned manner and does in fact anticipate a detailed response regarding the respondent’s present state, this needs to be pragmatically inferred from context and intonation.

So, no, the fact that you say how are you and someone says they’re fine is not sufficient evidence of a bullshit artist at work. Likewise if you ask somebody about their startup and they say “we’re killing it.” Now, that is a dumb thing to say because it has become a meaningless cliche in the startup world. You should probably maim that person. But if you are an investor in or advisor to that startup and that is the beginning and end of their response to your inquiry about how they’re doing, then that startup’s problem is not bullshit but simple interpersonal communication. And that might cause you to second-guess your investment in those people.

I guess if you’re a real hardliner about maximizing every breath you take on this planet, then you may have issues with the entire enterprise of phatic communication. But that strikes me as a different point altogether and also a battle not worth fighting. Don’t be that person who spends their life trying to convince people that we should say we drive on a driveway and park on a parkway.

The post continues:

“How’s it going with your company?”

“We’re killing it.”

Shut up.

I’ve taken to answering that question with “It’s interesting.”

Blank stares and fear that I am eliciting a response flow over faces.

“It’s interesting” is a more honest answer, I guess. But if that person’s intention was not to get into a long conversation—or any conversation—about the health of your company, then that may come across as needlessly aggressive or weird, especially if there’s no elaboration. This kind of communication may look like a question, but it is often our way of marking the beginning of an interaction by eliciting a short and mostly meaningless response. A way of establishing that the other person is listening to you and not still trying to commit to memory the lyrics of Big Rock Candy Mountain.

The more important point is that the people asking this question are not necessarily being insincere. Their blank stares are likely not because they don’t care about you or your company. People who want to have an actual, in-depth conversation will usually, if they’re at all proficient in the interpersonal arts, communicate as much to you.

Micah goes on to suggest that these kinds of answers (“We’re killing it!”) reflect self-deception, and that this contagion of bullshit goes on to infect a person’s relationships. Relationships with friends, family, investors and others who deserve more than a phatic “How are you?”

He ends the post with a call to action:

I challenge you to take a day and care. I dare you to listen actively and when you ask someone “How are you,” that you demand a deeply truthful answer.

When your employees, investors and friends ask about your business that you tell them truthfully whats going well, and areas you need help. It’s amazing. People, especially friends, by default, want to be helpful. It’s a gift to provide them the ability to participate in your happiness.

I think Micah’s right that people often preach but actually abhor honesty. Most people are afraid of being exposed as a fraud. That their companies are houses of cards, that they are less smart or fearless or whatever than they’d like other people to believe. And many of us will engage in pathological amounts of self-deception in order to avoid confronting even the notion that we might be less than we portray ourselves to be.

All of this is a problem in the startup world as well. Because it’s inhabited by humans. And Micah’s right to call attention to the need for honesty and sincerity and a willingness to listen to one’s friends and peers. But if his diagnosis of the problem is correct, and I suspect it is, the symptoms are not to be located in these routine moments of small talk but in the unwillingness to follow that up, at some point, with real substance.


Smanker: The Social Media Douchebag Gets His Politically Correct Wings

Francisco Dao of 50Kings, writing over at Pando Daily, is trying to make fetchsmanker” happen. That’s short for “social media wanker.” If you live in an area of dense tech startup activity or are a sentient human of employable age, you likely know That Person.

The column makes a valiant attempt to carve out some real estate for his coinage in between “smang it” and “smerd*” in the Gideons Portmanteau Dictionary. But ultimately his Foxworthy-style questionnaire falls short of the comprehensive test that we need for wider adoption. As the unacknowledged hero behind an unsuccessful, decade-long effort to bring back “Opposite Day,” I know well the Sisyphean task he has set for himself.

*Small nerd, e.g., “What up, smerds!”

Francisco, if you’re out there, consider this blog post my offer to help. If catastrophic but edifying failure is also a badge of honor in meme proliferation circles, I am your man. I can also contribute my small but enthusiastic reserve army, the Opposite Day Brigade (ODB). They’ll turn the t-shirts inside out, I promise.

On to his list:

  1. If you put your Klout score on your resume, you might be a smanker.
  2. If you think having a Tumblr page automatically qualifies you for a press pass, you might be a smanker.
  3. If you really believe the economy runs on “thank you’s” and not money, you might be a smanker.
  4. If you’re socially inept in real life, but popular on Twitter, you might be a smanker.
  5. If you think Mubarak was overthrown by Facebook and not by the blood of Egyptian revolutionaries, you might be a smanker.
  6. If your idea of an awesome vacation is going to 140 Conference, you might be a smanker.
  7. If you think “Liking” the Facebook page of a charity makes you an activist, you might be a smanker.
  8. If you’ve ever thought you could survive on Klout perks and social media schwag, you might be a smanker.
  9. If you claim to be an entrepreneur but six months in your “company” is still just a landing page, you might be a smanker.
  10.  If you’ve ever given the advice “be authentic and engage in the conversation,” you might be a smanker.

This is a fine list, as far as it goes. But I have some quibbles. Mainly that a few of the ten are strawmen and are also not quite at the level of hilarity required to warrant inclusion. As David Foster Wallace proved in his non-fiction, if your made-up observations are either LOL-inducing or plausibly true, your audience will forgive you.

Re: #2, I don’t know of anybody who feels that merely having a Tumblr entitles them to a press pass. And I am a much bigger loser than Francisco and so keep the company of people who, if this was a possible thing to feel, would be inclined to. Now, if your Tumblr is on the level of Bon Iverotica or Annals of Online Dating, I see no reason why our Founding Fathers wouldn’t have wanted to give you the freedoms and benefits that come with the designation of “press.” Hell, I’d likely rather hear questions from the person behind Kim Jong Il Looking At Things than most of the White House Press Corps.

#4 is rather harsh on the socially inept. Plenty of delightful, smart folks are better in writing than they are in person. That shouldn’t get them branded as a wanker, or even the final 5 letters of the word wanker.

#5 seems to imply that there are people out there who envision Facebook as a giant 800 million person-Transformer. I get up every morning hoping to meet this kind of big dreamer, but I haven’t. If anybody knows of a Colorado-based meetup for these high-octane imagineers, let me know.

And Francisco, let’s also workshop “smanker” a bit. I have some suggestions for punchier Portamanteaus that might really blow this whole thing open. What do you think of “smoser” (pron.: /’smuzər/ (IPA), SMOO-zer)? Or how about “smassclown”?

Finally, in the interest of being constructive, here are a few off-the-cuff additions I would make to the original list:

1.) If you earnestly use the hashtag “#startuplife,” you might be a smanker.

2.) If your total number of tweets is less than 2x the number of times you’ve retweeted the pithy startup wisdom from Aaron Levie and Shervin Pishevar, you might be a smanker.

3.) If you enthusiastically post and endorse every single infographic that you see, you might be a smanker.

4.) If you don’t currently have a job and don’t actually have any experience doing much of anything besides tweeting in your undies but maintain that you are looking for a job in social media, you might be the textbook definition of a smanker.

5.) If you love George Takei and it’s not because of Star Trek, you might be a smanker.

6.) If, on any social media profile, you self-apply any or all of the following labels (guru, maven, visionary, intellectual, rock star, thinker), you might be a smanker.


My Failed Application to Write for Groupon

Editorial Note: After a few months of feeling sad because the dillweeds at GoDaddy destroyed my blog and all my content—and the compounded sadness from realizing I wasn’t important enough for the Wayback Machine to have indexed more than a few posts—I’m committing to regular writing again. Here goes…

Like most people who think they’re good writers but don’t actually submit a ton of stuff for evaluation by professionals, I probably have an inflated sense of how good non-parental humans think my writing is. And it was with this naive but not entirely baseless confidence that, in the winter of 2011, I submitted an application to be a member of the zany brotherhood of Groupon writers.

At the time, I was pretty strapped for cash. And I had spent enough time groaning and rolling my eyes at Groupon’s schlocky Dad-humor that I finally decided to demonstrate I could do better or just shut up about it. I can’t remember precisely, but I’m sure there were elaborate fantasies of being the Groupon equivalent of Michael Clayton. I would get called in at inflated rates to pen 4 coruscating paragraphs selling a Brazilian Wax to a community of genetically hairless Iowans or some such.

As a second job, it was close to ideal. I could work remotely and do as much as I had time for. And because I tend to write quickly, I was fairly certain I’d be making a mint in no time. Step 3: Profit!

I even had relevant blurb-writing experience. Back when I worked at The Prague Post (The World’s Most Respected Czech Republic-based, English-language newspaper), I spent a few hours each day surveying the Czech newswire and writing 50-word briefs. I also have photographic evidence of having, on at least one occasion, uttered a sentence amusing enough to make another person laugh with their whole face. And while Groupon insists that “[a]chieving Groupon Voice [ed: incidentally, how creepy and corporate is "Groupon Voice," all capitalized and without articles] is not about being inherently funny,” it seems that their writers use most of the real estate not dedicated to boring deal details for swing-for-the-fences attempts at being funny or quirky.

The Groupon application consists of a mock write-up for a deal and an online quiz that has both fill-in-the-blank and multiple choice sections. The quiz, which you can find online here, comprises both grammar/style/diction questions and questions designed to ferret out if you can determine what is funny and what is not. Or, more accurately, which choice conforms to the “Groupon Voice” and which does not.

A sample question (and answer key) from the NYT article linked above:

The kitchen is statistically the most dangerous room in a home because it contains the highest concentration of knives, open flames and …

A. cereal killers

B. spoiled fruit

C. mothers-in-law

D. pots of semi-living lobsters

Nearly half the writers pick A, but the correct answer is D. Puns are not allowed, spoiled fruit isn’t even remotely funny, and defaming mothers-in-law could irk mothers-in-law.

This question, like many of the questions, can cause problems for applicants that either haven’t adequately internalized the Groupon Voice or are actually funny and as a consequence lack imaginative access to the elusive GV. On the quiz, as with my sample deal write-up, I tried to put myself in the headspace of someone writing the reviews I’d been reading in my inbox for months. I thought I could achieve the appropriate tone by submerging my head in ice water for 7 minutes and then composing my response by trying to conjure Woody Allen on his worst day.

At the risk of sounding like that high school classmate that maintained he did poorly on certain SAT questions because “there were no good answers,” those answers all suck. And it’s not even close to obvious why one sucks less than the others. “Cereal killers” is an atrocious pun; “spoiled fruit” is wimpy and dumb and yet may be so wimpy and dumb that it’s actually funny; “mothers-in-law” is hackneyed, and mean without any payoff; and “pots of semi-living lobsters,” the supposed right answer, is aggressively stupid. And not because lobsters aren’t funny, or because the idea that pots of lobsters already submerged in boiling water would be dangerous is nonsensical and also unfunny. It is actually, I think, a candidate for the worst answer because of “semi-living.”

Maybe this is a personal bugaboo, but I see a lot of writing—mostly from folks under 40—in which people use  ”semi-” and “quasi-” carelessly and with really lame results. These modifiers usually just make the intended thought less precise and/or more confusing. Here it just makes me want to poke my eyes out. It sounds like a lazy teenager describing lobster-zombies. Except less funny than that.

The idea behind D being the correct answer is presumably, if you’ve read that NYT piece by now, that it is “incongruous” that “semi-living” lobsters would be dangerous. And so even if it’s not funny, this is the correct answer because of the incongruity. Or something.

Here are a few other questions from the actual quiz I took. See if you can pick the right answer. I actually can’t help you out here since I don’t have my responses to the multiple choice. I scored an 82, for whatever that’s worth. I believe that’s out of 100? Which strikes me as not terrible but also was not enough to get me the job.

Select the most compelling, verifiable descriptor.

A. state-of-the-art
B. top-notch
C. phenomenal
D. licensed and certified

Which is the most interesting way to describe a 4,700 pound chandelier?

A. blinged out
B. more brilliant than a studious Christmas tree
C. a death trap
D. really big and shiny

Select the most enticing descriptor for a devil’s food cupcake.

A. delicious
B. sure to go straight to your hips
C. ooey-gooey
D. velvety

And here are the questions and my answers to the fill-in-the-blank section, followed by my mock write-up for a kayaking tour. I tried to ape the Groupon Voice while demonstrating a bit of originality as well. I was actually pretty pleased with how the deal write-up turned out, and especially so given that I wrote it in under 30 minutes. It seemed slightly stupid, mildly and occasionally funny, and it contained all the relevant details for the deal I was asked to sell.

18. Complete the sentence with an engaging verb:

[titillate] taste buds with the tangy ceviche.

19. Complete the sentence with an engaging verb:

The soft caramel light of two fireplaces [radiates] across the oak dining area.

20. Add an adjective:

The lights on the dance floor are set to a/an [subterranean] dim.

21. What are three synonyms for ‘customer’ that you might use when describing a boating tour?

passenger, client, Gilligan-wannabe

22. In one sentence, describe the décor and ambiance of this restaurant’s dining room:

ed: My answer here gave me douchechills, but I bravely submitted it anyways. [With lush brown drapery, elegant overhead lighting, and a regal burnished wood table, [X restaurant]‘s interior is so nice one would be forgiven for not taking in the beautiful floor-to-ceiling views of the city at dusk.]

23. Humorously complete the sentence:

A hand-written note has the capacity to change minds, break hearts, or [elicit a sizable ransom]. 

ed: Full post-mortem disclosure: I thought “elicit a sizable ransom” alone was going to get me the job.

24. Humorously complete the sentence:

Black Magic Salon treats toes with the respect normally reserved for fingers and fingers with the respect normally reserved for [Oprah].


Kayaking Deal Write-Up

Do you resent the internal combustion engine? Think motor boats are for chumps? By taking advantage of today’s Groupon from Sea Kayak Georgia you can live out your Luddite water transportation fantasies with a half-day, all-levels kayaking tour for $25 (a $55 value). The 3-hour coastal tours are available year round and are offered every day. From March through October you have the option of 9am -12pm or 1:30pm -4:30 ; choose November through February and you’ll be spared the early morning wake-up with an 11am start. Orientations takes place 30 minutes before the posted start time.

Sea Kayak Georgia has been owned and operated by locals Marsha Henson and Ronnie Kemp since 1994. Both are ACA (American Canoe Association) and BCU (British Canoe Union) certified instructors and actually live on Tybee Island, the area you’ll be touring. You can develop your paddling skills, if you have them, or simply get out into what your Eastern European friends may call “The Nature” for a relaxing flatwater jaunt. Most trips go to Little Tybee Island, an undeveloped State Heritage site complete with beautiful, craggy trees and the occasional lighthouse.

Sea Kayak Georgia provides everything you need and no experience is necessary, although they do specify that you must bring your own clothes, shoes and snack/water. You’ve been warned: no showing up naked.

So there you have it. The point of this post was not to dwell on the rejection, which does still feel raw and commensurately stingy. And it was not to try and articulate why Groupon’s writing is actually kind of lame. Because that is both obvious and boring. The main idea was to leave a record of my abject failure so historians and/or Deities can make a fully informed judgment of my worth as a human, and so anonymous Internet commenters can call me a no-talent assclown. Which I quite enjoy.

At some point I may write a longer post with some actual substance that more directly addresses why Groupon’s whole schtick (distinct from their business model) is bad for businesses. Which reason is, in part, because it lacks sincerity, which is the fundamental element of good sales and why I would not want my business associated with the company. Unless I was in the unfunny Ironic T-shirt business. Which I am not. Yet.

The Tao of Boulder: Or, how to network without being an asshole

Be desireless. Be excellent. Be gone. – The Tao of Steve

I moved to Boulder last August and until recently mostly thought “networking” was so much bullshit business school glad-handing. And it is, kind of. Or it can be. But, fundamentally, it’s a way of talking about building relationships. I don’t know that I’m the paragon of networking success, but I didn’t screw it up badly and in the past year have learned a fair amount about what not to do when you move somewhere new.

Be present

This seems obvious, but you can’t network properly unless you live in the place. There’s a limit to the success you can have on Twitter or on forums or in blog comments sections. And the harder you try to make yourself known remotely, the more likely you are to come across as desperate and overbearing. You can create a real solid foundation using social media, but it’s not a substitute for interacting with people across the full spectrum of neighborly human interactions. Nobody has solved the borrow-the-milk-over-IP problem yet.

Be helpful (more often than not)

I stole this “be helpful” mantra from Chris Sacca’s Foundation interview with Kevin Rose, and I think it’s the hardest but most important piece of advice.

Boulder has a culture of generosity that makes it easy to get undeserved meetings with Important People. The kind of meetings where the idea that you might provide anything of value to the person is nearly laughable. This is OK. But go in with a plan. Have something specific you want to talk about or ask and make it quick. Learn as much as you can about the person, but more importantly learn how to deploy that information. Dave Heal Coffee Meeting Heuristic #1 is if, at any point, it sounds like you’re reciting a Wikipedia page, you’re doing it wrong. Your research should merely inform the discussion, not constitute it.

This is mostly revisionist conceptualizing–I guess some might call it “learning”–but I think of most networking as a pyramid. You need to prove your value to people along the base in order to get referred up the pyramid. Occasionally you’ll get shunted a few levels up because you’ve been particularly impressive or the person is particularly well-connected. In those situations especially it’s important not to be afraid to ask for things.

I’ve talked with a lot of people who assume this stance of preemptively apologizing for wasting someone’s time. No, you will likely not be able to give the local hotshot Ruby developer tips on how to write more elegant code. But maybe he (or she!) also likes rugby, or industrial design, or needs help writing an OK Cupid profile. Worst case scenario is you have nothing to offer immediately but you ask intelligent questions, listen attentively and graciously exit. This is a perfectly fine outcome for some substantial percentage of encounters with people you hope to eventually have a more balanced, reciprocal relationship with.

Be interesting

Have hobbies, pursue them passionately, meet others who do them. Repeat. The best relationships–and this is especially true in a town like Boulder where everybody is doing stuff all the time–don’t emerge from meet-ups or events. Or at least they aren’t sustained by these interactions alone.

You should be into at least one discipline or area of inquiry so intensely that you can communicate a sense of expertise to someone who is merely an enthusiast. And you should participate in one group activity or sport (even if that “group” is just a lonely two-person Turkish Oil Wrestling club) where you can have interactions without the temptation to indulge in shameless careerism.

Be everywhere (but not all the time)

People need to know who you are. But you also need to make other folks do some of the work for you by talking about you when you’re not there. Give people, the scene, etc., some room to breathe. If you are at every event, you better have a very finely tuned sense for how you’re coming across.

Also, make sure to hang out with people who aren’t like you; they are more likely to need you. Community manager meet-ups serve a purpose. But especially early on in your career, you’re much more likely to be valuable to people with complementary not overlapping skills. Mere competence in an area where others are incompetent is often enough to get you into a conversation. When the local hadoop meet-up organizes a frolfing team, you can be their coach. Think The Mighty Ducks, but for data nerds.

At some point you will have to be excellent at something, but you can work into that if you get a foot into the right door. I know more than a handful of lawyers that have floundered through learning the on-the-job nuances of business because they were adequate contract writers or simply just knew who to talk to when an entrepreneur didn’t.

Be humble

Don’t be a dick. And own your place in the ecosystem unapologetically. This includes not talking incessantly about your own “hustle.” Business people and aspiring non-technical co-founders have become obsessed with justifying their existence by referring to the fact that they’re constantly flitting about from one physical location to the next. Just do the thing and let the rest of the world apply the obnoxious buzzword du jour. “Hustler,” to paraphrase The Big Lebowski, is not a name people self-apply where I come from. Everybody knows you can’t code (yet?). That’s why you’re excellent at selling and marketing and talking to customers. It’s fine.

In the end, patience is key. It’s possible to network effectively and efficiently, but the most useful relationships are just that. Relationships. You can’t will somebody into trusting you enough to give you a meaningful referral to their friends and mentors. And most of us aren’t so obviously incandescently talented that one brief encounter is enough to get a meeting with the people that can help you the most.

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